Information is collected from you primarily to make it easier and more rewarding for you to use our services. Depending on the service you are accessing, you could be asked at various times to provide information such as your name, email address or information about what you like and do not like. On other occasions when we provide items for purchase online, we may request your credit card number to conclude the transaction or your mailing address to ensure proper delivery. We request this information to provide our strongest value to you – a personalized online experience. Customer’s who personalize our service come back more often – and it’s the customers that visit us often who make us successful – so we do everything we can to make News Blast your service with your name all over it and give you just the content you need.
Information collected online is often defined as being either anonymous or personally identifiable: